Sr. Product Marketing Manager , Search Marketing

Description

The Search Marketing organization drives traffic, revenue and new customer acquisition for Amazon through external search engines such as Google and Bing. We manage Earned (SEO) and Paid Search channels worldwide, and we use large-scale experimentation to improve ROI and find new ways to grow the Amazon business. Our channel is one of the largest levers for Amazon's business and for acquiring new customers. We are looking for a Senior Marketing Manager to own Paid Search strategy for new and emerging initiatives. You will bring deep paid search expertise and define a strategy where no playbook exists. You will own investment decisions for multi-million dollar programs, build the financial case for that investment with Finance, and set the measurement framework (incrementality, customer lifetime value, new-customer acquisition) used to judge success. You will champion AI-driven campaign automation and help diversify our search investment beyond Google into emerging platforms. You will be the search team's expert for this business, and you will scale what you learn across other lines of business and countries.