Apple TV+ and Apple Music Marketing Manager, Germany

This role is based in Berlin, Germany.

Responsibilities:

• Define marketing priorities for Apple TV+ and Apple Music in Germany, balancing global strategy with local market nuances.
• Identify and lead local marketing partnerships, ensuring effective execution.
• Develop local growth marketing strategies to drive awareness and customer acquisition.
• Leverage data and insights to craft growth-driven marketing programs.
• Plan and execute consumer and partner activations tied to key titles.
• Ensure consistent communications relevant for local audiences.
• Collaborate across multiple international teams to elevate Apple TV+ and Apple Music priorities.
• Work closely with editorial, business, marketing, and PR teams for locally relevant campaigns.
• Remain hands-on with projects from beginning to end.

Minimum Qualifications:

• Deep understanding of the media and entertainment landscape in Germany.
• Experience in building and managing successful partner marketing programs.
• Track record in developing high-impact, culturally relevant campaigns.
• Experience in content, entertainment, or brand marketing, preferably in subscriptions.
• Strong analytical and data-driven approach.
• Highly collaborative with the ability to navigate complexity.
• Proficiency in German and English.

Preferred Qualifications:

• Extensive marketing experience in the video industry, preferably in subscriptions.
• Understanding of digital and above-the-line marketing channels.
• Analytical expertise to optimize performance.
• Outstanding project management skills.