Lead - Marketing Technology

Are you ready to scale digital experiences for millions of accommodation partners?

As a Lead - Marketing Technology, you will join Booking.com’s Digital Partner Ecosystem (DPE) department. Our mission is to empower, advise, and inspire our accommodation partners at scale using digital channels, content, and marketing technology across our core touchpoints (Extranet, Partner Hub, the Pulse app, and email).

In this role, your work will directly drive business results across three core pillars:

• Commercial Impact: Delivering the right personalized advice that inspires partners to take action and optimize their performance on our platform.

• Partner Support: Supporting partners in successfully navigating our platform and adopting our products.

• Partner Loyalty: Driving loyalty by engaging partners through marketing and operational campaigns that showcase the value of partnering with Booking.com.

Reporting to the Manager Marketing Technology, you will be part of the Marketing Technology team with two peer Leads. As a lead, you will be responsible to own and drive the success of a subset of all Marketing Technology initiatives of the team. Together you will build, scale, and mature our Marketing Technology Center of Excellence, ensuring our automation capabilities directly support our commercial goals and improve the partner experience. 

Key Job Responsibilities and Duties: 

• Own marketing technology programs end-to-end: strategy, backlog, execution, and measurement

• Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management

• Consult and coach cross-functional teams on marketing automation best practices

• Drive innovation by researching trends and designing scalable MarTech solutions

• Control budgets, create business cases, and demonstrate ROI on technology investments

• Build strong relationships across product, engineering, and marketing stakeholder groups

Role Qualifications and Requirements: 

• 5+ years of experience with marketing automation tooling. Knowledge of Salesforce Marketing Cloud and Salesforce Data Cloud is a strong plus. 

• Experience with orchestration complexity: prioritisation rules, conflict management, and complex multi-channel coordination.

• Technical expertise in databases, API integrations, and CRM/CMS implementations

• Dual fluency: ability to work at technical depth with engineering teams AND business depth with marketing teams

• B2B marketing experience, ideally in multinational environments

• Strong influence without authority skills and problem-solving ability across organizational boundaries

• Excellent oral and written communication skills, with the ability to influence and guide stakeholders at all levels.

• Self-starter mindset with ability to lead cross-team initiatives

• Localisation strategy experience and multi-language campaign management