Brand Marketing Manager, AI Education Brand and Partnerships

Brand Marketing Manager, AI Education Brand and Partnerships

About the job

In this role, you will be responsible for driving brand preference, trust, and appreciation by celebrating educators during critical milestones throughout the academic year. You will lead cross-company marketing strategies for key cultural moments, manage high-profile strategic partnerships with global educational leadership organizations, and craft cohesive, authentic narratives that speak directly to the unique realities of K-12 and Higher Education professionals.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing, brand management, or community/partnership management.
• Experience managing external partner relationships or influencer programs.

Preferred qualifications:

• Experience executing multi-channel marketing campaigns or event activations tied to specific cultural moments or seasonal milestones.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to work cross-functionally across complex matrix organizations to align stakeholders toward a unified brand narrative.
• Passion for education, edtech, or supporting the global teaching community.
• Excellent storytelling, copy-writing, and messaging framework development skills, with the ability to translate complex technology into human-centric narratives.

Responsibilities

• Drive end-to-end strategy, campaign development, and execution for major educator milestones, including AI Literacy Day, Teacher Appreciation Week, World Teachers' Day, and Back to School.
• Cultivate and manage relationships with global educational leadership organizations, scale brand reach, and build long-term credibility.
• Act as the primary Google point-of-contact for the Council of Chief State School Officers (CCSSO) and National Teacher of the Year (NTOY) program; design and execute the annual rhythm of business, including hosting acclaimed educators in February and leading Washington week activations.
• Serve as the central contact for educator influencer and partner relationships, while continuously exploring, evaluating, and onboarding net-new partnership opportunities that align with Google's AI Learning ecosystem.
• Craft authentic educator narratives and messaging frameworks for K-12 and Higher Education segments that resonate with teachers' professional challenges, classroom realities, and aspirations.