Google
Research and Insights Manager, Ads Marketing
Found: Today
Research and Insights Manager, Ads Marketing
As a Research and Insights Manager, you will have the opportunity to contribute to the design, execution, and analysis of qualitative and quantitative research across the most important parts of Google’s Ads business and products, globally. You will conduct message tests, Qualitative (qual) and Quantitative (quant) studies, or ads effectiveness studies, and share insights with Marketing and Sales leadership. You will keep ads marketing and sales teams informed of consumer and customer behavior and perception changes to enable ad sales and ads marketing Go-to-Market (GTM).
As a team member on the claims team, you will work proactively with stakeholders across functions to ensure the research design aligns with business objectives and manage the work according to the desired timeline. You will develop and share the key findings and produce compelling claims to enable our sales and marketing businesses and key moments.
Minimum qualifications:
- Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.), or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
Preferred qualifications:
- 3 years of experience with qualitative research methods and approaches.
- 3 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
- 3 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
- 3 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
- Experience with data querying languages (e.g., SQL) and tools to work with data sets.
Responsibilities
- Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward.
- Deliver research that generates relevant and actionable insights for internal stakeholders.
- Conduct quantitative and qual studies, lab studies, experiments, or observational studies.
- Work with market and survey research vendors, write Request for Proposal (RFPs) and control the quality of data provided by vendors.
- Provide research and investigative thought leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business.
