Social Media Manager, Devices, Platforms & Devices Marketing

About the job

Social Marketers establish the foundation for integrating social into all Google user touch points -- from advertising campaigns to event marketing to customer service -- in a clear and consistent way. We collaborate cross-functionally with product marketing leads to help align earned awareness marketing with the product and business roadmap. You will use data-driven analysis and insights to improve campaign effectiveness and value to the business, as well as exemplary online advertising solutions across Google’s key marketing initiatives.

The Pixel Social team is where cutting-edge tech meets culture in real time. We don’t just post; we shape how the world sees and experiences Pixel. As a team, we build hyper-creative, social-first campaigns that turn innovative hardware and AI features into relatable, viral moments. We tell stories that connect deeply with tech enthusiasts and everyday creators alike.

As a Social Media Manager for Devices, you will partner with and report to the head of the Devices social team. You will focus on supporting social campaigns across multiple existing social channels on various platforms while also preparing for the launch of net-new social channels. You will be a leader of the brand and products and be an expert on executing our social media strategy for every product launch, event, software update, activation, and campaign, in addition to day-to-day editorial calendars and creation of engaging and share-worthy evergreen social content. You’ll work cross-functionally internally and with external agency partners to identify opportunities for new campaigns and marketing moments.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in consumer-facing social media marketing with capability across traditional social media channels and newer social entrants.
• 1 year of experience in program management.
• Experience working cross-functionally with various stakeholders and teams.

Preferred qualifications:

• Consumer tech experience with strong understanding of product positioning and marketing and a strong understanding of how social performance connects to brand marketing objectives and business KPIs.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Social channel management and experience with social media content publishing and reporting tools.
• Experience driving earned conversation on social media and in PR.
• Experience with global, regional, and local dynamics.
• Experience with agency management.

Responsibilities

• Develop and manage editorial content and calendars for the across social media by collaborating with internal stakeholders to make sure we capture all relevant topics.
• Lead the planning and launch phases for two net-new social channels set to launch in early 2026.
• Responsible for briefing agencies on upcoming topics and priorities, delivering creative feedback based on brand guidelines, creative strategy, and any input from partners or internal stakeholders.
• Manage all approvals for social assets and toolkits, working with internal creative, PMMs, legal, partners, and marketing leads to collect feedback and secure approval by launch dates.
• Monitor and manage all outgoing social posts, working with our social agency to create a calendar of posts and report on overall performance of evergreen social activity on a weekly, monthly, and quarterly basis.