Growth Marketing Manager, SMB Ads

We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time.

This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs.

In This Role, You Will:

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.

• Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.

• Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.

• Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.

• Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.

• Maintain experiment documentation, QA checklists, learnings, and performance readouts.

• Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.

• Help identify new ways to convert, activate, retain, and grow SMB advertisers.