Sr. Ads Product Marketing Manager

About Pinterest:

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We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising.

What you'll do:

• Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape
• Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development
• Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively
• Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies
• Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes

What we're looking for:

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience
• 6+ years of experience in product marketing, ads marketing or a related field
• Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization
• Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows
• Experience developing and executing go-to-market strategies across multiple stakeholder groups
• Experience leading cross-functional workstreams independently, with comfort navigating ambiguity
• Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners
• A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

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