TikTok
Ads Platform Product Marketing Manager
Found: January 12, 2026
This role is based in San Jose, California.
Compensation:
$103,200 - $244,889 annually
Responsibilities:
- Define value propositions and messaging for ad products.
- Establish goals and drive product adoption through various tactics.
- Act as a market strategy expert and collaborate with sales teams.
- Design and lead testing initiatives for product innovation.
- Lead market insights initiatives to shape product strategy.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
- Proven experience in digital marketing and go-to-market strategies.
- Strong analytical and communication skills.
- Adept at collaborating with cross-functional teams.
- Ability to thrive in a dynamic environment.
- Creative thinking and passion for innovation.