TikTok

Ads Platform Product Marketing Manager

San Jose

Found: January 12, 2026

This role is based in San Jose, California.

Compensation:

$103,200 - $244,889 annually

Responsibilities:

  • Define value propositions and messaging for ad products.
  • Establish goals and drive product adoption through various tactics.
  • Act as a market strategy expert and collaborate with sales teams.
  • Design and lead testing initiatives for product innovation.
  • Lead market insights initiatives to shape product strategy.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • Proven experience in digital marketing and go-to-market strategies.
  • Strong analytical and communication skills.
  • Adept at collaborating with cross-functional teams.
  • Ability to thrive in a dynamic environment.
  • Creative thinking and passion for innovation.

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Stanislav Prigodich

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