TikTok Shop - Product Marketing Manager, Creator and Affiliates

This role is based in San Jose.

Compensation:

$128,000 - $244,889 annually

Responsibilities:

- Define and execute the product marketing strategy for affiliate & creator business within TikTok Shop.

- Lead the Go-To-Market (GTM) strategy for creator and affiliate products in the US market.

- Understand creator and merchant needs through user insights and market research.

- Drive product adoption and growth at scale.

Qualifications:

• BA/BS degree or above.
• 5+ years of experience in product marketing, product management, or strategy.
• Strong analytical and strategic thinking skills.
• Experience in short-video and creator economy products preferred.