Product Marketing Manager, Zappos

Location: Madison, WI, USA

Compensation:

$142,800 - $193,200 annually

Responsibilities:

Develop comprehensive marketing strategies including targeting, go-to-market planning, and positioning. Conduct competitive research and analyze customer needs to drive revenue growth.

Basic Qualifications:

• Bachelor's degree or equivalent
• 6+ years of marketing or related experience
• Strong analytical skills and attention to detail

Preferred Qualifications:

• Experience with SQL or other analytical tools
• Familiarity with customer segmentation and generative AI tools