Global Product Marketing Manager, TikTok One

This role is based in New York.

Compensation:

$108,000 - $220,400 annually

Responsibilities:

• Lead go-to-market (GTM) strategy for TikTok One’s creator marketplace & creator solutions globally.
• Define, design and package creator solutions that help brands engage creators more effectively.
• Engage deeply with creators to understand their workflows and needs.
• Manage marketplace dynamics including creator discovery and campaign management.
• Build cross-functional partnerships to ensure solutions are aligned and scalable.
• Develop tools and best practices for creators and brands.
• Oversee measurement of success and track KPIs.

Qualifications:

• 5+ years in product marketing or creator ecosystems.
• Proven track record packaging creator solutions.
• Strong understanding of creator economy dynamics.
• Excellent communication and storytelling skills.
• Data-driven with strong stakeholder management skills.